PRODUCT LAUNCHES/EVENTS

With a new product or upcoming event, reaching the right audience and quickly compelling them to action is key. We have the experience launching timely programs in myriad industries, so we can craft a campaign for you. We can capitalize on our captive audience and use outside channels.

COMPONENTS

  • persona development for target audiences
  • keyword database development for search
  • sponsored editorial in Sleep Review
  • placement of content in editorial enewsletter(s)
  • full page display ads
  • full length video(s) with pre-roll ad promotion
  • event registration or product microsite
  • social media promotion
  • weekly blog posts up to launch
  • eblast(s) to owned and purchased lists
  • display advertising within owned channels
  • programmatic advertising to key demographics
  • paid search targeting behaviors
  • end-of-program analysis on all channels
  • next-steps strategy development
COMMUNITY BUILDING

Community building campaigns focus on creating interaction with your audience in an ongoing, interactive way. By providing useful content aligned with the audience’s needs and interests, we position you as their first resource for information. Great content is the first step, but promoting content and responding to the audience is also key. We can work with your internal teams or provide complete execution services to help your branded content build momentum and serve your bottom line.

SALES ENABLEMENT

The traditional sales funnel and conversion process often struggles to align with the digital age. We know that marketing continues even after a customer is in your pipeline. We think those efforts should seamlessly sync with the marketing via which you first attracted them. We can help you re-engage lost leads and pursue leads in new demographics. We have crafted sales enablement solutions for companies ranging from independent shops to Fortune 100s. Let us put smart marketing to work for your sales funnel!

BRANDING/IDENTITY

Customers expect a compelling brand experience every time they interact with your company. But with ever increasing ways for them to connect with your brand, this is harder than ever to provide. Loss of brand strength typically occurs when disparate components don’t connect, your brand fights against itself for the audience’s attention, or when marketing efforts become stale. If your brand needs to be re-energized, begin with the audience who knows you best. Our marketing team will revitalize your brand and relaunch it to your target audience within our industry.